Innovative solutions

tailored to your needs.

More than 40 years of successful focus on innovative, international retail and retail real estate

In real estate, we design and implement trendy utilization concepts for owners, real estate developers, investors and cities.

Your advantages:
SHSelection has global market knowledge, an understanding of competition and trends, and takes advantage of a worldwide network of specialists from all retail, real estate and entertainment segments.

Expertise offered

Retail - Expansion with a sense of proportion

Some examples


SHSelection advised MUJI during the establishment of the company in Germany, Italy and Spain. Furthermore, SHSelection supported the launch of the brand in these countries, the store’s expansion, store construction and logistics for three years, in close cooperation with Muji Japan and Muji UK.


SHSelection accompanied Habitat during the introduction and expansion of Habitat in Germany for three years.


For Skechers’ expansion in Europe, SHSelection suggested to open Statement Stores. This is how stores in Düsseldorf, London, Paris etc. were opened. Today, Skechers is one of the world’s greatest shoe brands. SHSelection accompanied Skechers‘ expansion for over three years.

Expertise offered

Brand & Business Development

SHSelection has more than 40 years of experience in brand development, specializing in fashion, footwear, sports, cosmetics, furniture and lifestyle brands. Another 15 years of brand development strategies have become a key business for SHSelection, especially within the retail real estate market for shopping centers and urban developments.

SHSelection offers services from A to Z to establish product brands or retail brands in international markets.


SHSelection accompanied the expansion of Sephora, a subsidiary of the LVMH Group Paris. Around the turn of the millennium, Sephora stores were built worldwide in the pattern of the flagship store at the Champs Elyse. The most prominent store was the store in the Rockefeller Center in NY with 3 floors and over 3,000 sq. ft. After a change in products and service, a new generation of stores was introduced to the market. Today, Sephora is the strongest global beauty brand.


Through the mediation of SHSelection, the Inditex Group entered the Otto Group with the Zara brand and held the Joint Venture for 10 years. The first store was opened in Cologne, followed by the second store with the head office in Hamburg. Today, the Inditex Group is represented by the brands Zara, Pull & Bear, Massimo Dutti, Bershka and Zara Home with over 100 stores and 5000 employees.


An assortment of around 60 products is available around the clock: Food and beverages, many from regional producers. Alcohol or tobacco products are not part of the range. Customers choose their product and pay before the goods are dispensed with cash, giro or Visa cards; Google Pay and Apple Pay are also accepted.

Autonomous Shopping

The retail group Ahold Delhaize has already been using the unmanned mini-market from Intel, Cloudpick and UST Global in the USA since the end of 2019. The convenience store, called "Lunchbox", is located on the company's premises and provides employees there with food, snacks, salads, fresh fruit and drinks.

Expertise offered

Retail Real Estate Development

Together with real estate developers, architects, owners and shopping center operators and often with leading retailers, SHSelection develops individual utilization concepts. In doing so, SHSelection draws on the expertise of trend research and future-looking internationally proven examples.

Some examples
Inner-city design and utilization concepts
Increasing the quality of use of the city center
Some examples

Expertise offered

Inner city development

Inner city development

SHSelection has been dealing with inner city development for many years. The main focus is on the characteristics: Sustainability, attractiveness, user-friendliness and skillful curation of usage concepts. Increasingly, hybrid use concepts are being developed that mix retail, gastronomy, service and manufactories with culture and living.

Münster Prinzipalmarkt

Individuelle Beratung für Ihr Projekt

Individual consulting for your project